{"id":966,"date":"2024-08-21T15:23:00","date_gmt":"2024-08-21T15:23:00","guid":{"rendered":"https:\/\/www.integral.com\/?p=966"},"modified":"2024-08-21T17:03:38","modified_gmt":"2024-08-21T17:03:38","slug":"financial-firms-five-ways-to-use-the-cloud-to-outrun-the-competition","status":"publish","type":"post","link":"https:\/\/www.integral.com\/financial-firms-five-ways-to-use-the-cloud-to-outrun-the-competition\/","title":{"rendered":"Financial Firms: Five Ways to Use the Cloud to Outrun the Competition"},"content":{"rendered":"\n

Vikas Srivastava, Chief Revenue Officer (CRO) at <\/em>Integral<\/em><\/a>, looks at five key reasons as to why taking advantage of the cloud is essential for financial firms in the race for market share and profitability.<\/em>

In today\u2019s technology dominated world of finance, people expect their experience to be easy and convenient. Paying a bill with a smartphone is a familiar example. Using your smartphone, you make the payment in a few keystrokes.<\/p>\n\n\n\n

Of course, what seems routine and simple is because of complex and sophisticated behind-the-scenes technology that\u2019s supported on cloud servers that could be located anywhere in the world. Financial firms, spurred on by phrases such as \u2018digital transformation\u2019 and \u2018best-in class customer experience\u2019 are racing to make the most of the cloud\u2019s capabilities to cut costs, engage customers, and support employees.<\/p>\n\n\n\n

With this in mind, what exactly are the ways financial firms can use the cloud to outrun the competition?<\/p>\n\n\n\n

1. Do it at lower cost<\/u><\/strong><\/p>\n\n\n\n

Profitability and competition relentlessly pressure organizations to reduce costs. The information technology department, the traditional business unit that manages on-premise servers and applications, is a cost center that is often a budget-trimming target. If firms want to reduce technology expenses, you\u2019ll find cloud computing results in dramatically lower costs compared to the traditional on-premise computing system model.<\/p>\n\n\n\n

2. Use the cloud to enhance customer engagement and experience<\/u><\/strong><\/p>\n\n\n\n

Customers want personalized service when they interact with their financial institutions. A financial firm has to provide a superior customer experience to differentiate itself as most products or services can be obtained from more than one source. The exceptional experience relies heavily on a complete understanding of the customer: What are the customer\u2019s best interests, changing needs, and typical ways of receiving service?<\/p>\n\n\n\n

That customer information needs to be comprehensive, timely and accurate; the cloud is ideally situated to collect and manage that information. Being more agile when it comes to turning customer information into actionable insights, performing mandatory Know Your Customer (KYC) checks and enabling the delivery of custom services to customers puts you ahead of the competition. Having all data in one place enables far easier data analysis, allowing you to optimize services based on customer needs.<\/p>\n\n\n\n

3. Keep talented workers happy and productive<\/u><\/strong><\/p>\n\n\n\n

Many talented workers are asking \u2014 or demanding \u2014 to work remotely part or full time; the cloud is ideal for supporting remote staff. While employees are returning to the office, hybrid working environments are very much here to stay, driving productivity.<\/p>\n\n\n\n

Given that productivity, workers in the office wonder at the requirement to be present especially when many team members are still remote. The cloud is ideally situated to support that employment transformation while raising productivity, boosting collaboration, and enhancing work-life balance.<\/p>\n\n\n\n

4. Be innovative, scalable, and agile<\/u><\/strong><\/p>\n\n\n\n

Innovative, timely and sophisticated solutions play well to cloud computing\u2019s strengths. The first advantage is the cloud\u2019s capability to scale to meet customer demand. A financial firm can create a new product and easily expand infrastructure. Products can be differentiated to meet regional needs and then easily expanded across geographies.<\/p>\n\n\n\n

The expansion occurs without incurring costs that could occur in an on-premise solution which requires additional space, staff, and support that could be challenging \u2014 or even impossible \u2014 to obtain in a short period.<\/p>\n\n\n\n

Agility is a strength that can be leveraged in new product launches when time-to-market is crucial. Product launch cycles, from idea generation to deployment, are becoming shorter to address competitive pressure; the cloud can deliver that competitive edge.<\/p>\n\n\n\n

5. Enhance collaboration<\/u><\/strong><\/p>\n\n\n\n

The pandemic heightened awareness of collaboration requirements, but the need for better ways to work together simultaneously on documents has existed well before COVID struck in 2020. The cloud\u2019s abilities make it the perfect tool for co-workers and even others outside the firm to collaborate.<\/p>\n\n\n\n

For example, problems with version control are familiar office worker pain points. Being able to access, read, and edit while team members are in the document means everyone can see changes as they occur. Collaboration can enhance teamwork and morale. Team members located outside the office, in another country, or even someone from an outside organisation can offer ideas and revise a document.<\/p>\n\n\n\n

Conclusion<\/u><\/strong><\/p>\n\n\n\n

Traditional wisdom holds that the race isn\u2019t always to the swift nor the battle to the strong but that\u2019s the way to bet. Using the cloud to reduce costs, provide meaningful customer experiences and enhance worker productivity \u2014 among many other benefits \u2014 improves the odds that you\u2019ll overtake the competition and do it with increased revenue and profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vikas Srivastava, Chief Revenue Officer (CRO) at Integral, looks at five key reasons as to why taking advantage of the cloud is essential for financial firms in the race for market share and profitability. In today\u2019s technology dominated world of finance, people expect their experience to be easy and convenient. Paying a bill with a smartphone […]<\/p>\n","protected":false},"author":8,"featured_media":547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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